That’s right. They are evil. No scrap that… They are retarded. Think frontal labotomy territory. To become a game publisher you have to take your enthusiasm for destroying talent and creativity and put it to work as often as possible. Steal ideas, force innovative designs to be canned and ensure that every product that fills the shelves is a clone of the first computer game ever written. If you come from the music publishing, then you’ll fit right in.
When a game developer comes to you with something inspiring, knock them back and stamp on their idea. If it finally takes off, make sure you have a team of mistreated developers to rip off the idea and make a sub par variant of it. Once you are done, throw your millions of dollars at marketing it with advertising that makes it look so much better than it really is… I’m sure you’ll sell millions of copies to the people reading the honest reviews in game magazines that you paid for too.
Yes, you are the evil that the world talks about.

Ok, I’m ranting. But I just saw this advert for EA’s Battlefield Heros. When I saw the graphics in the advertisement and on several blogs small chunks of vomit filled my mouth. If you haven’t noticed EA has tried to ripoff Team Fortress 2; a visual exploration that showed not all FPS games had to look the same. So much so, I actually confused the two at first. TF2 launched to much acclaim for being different, and so it must have been obvious. Clone the game! Clone the game! Now we left with something akin to a Britney Spears breakdown.
This game might be good, it has so much going for it. It’s free, supported by Adverts and MicroTransactions (although not available for anyone outside the USA), and it has a great looking renderer. However its just a lie, and they should be shameful. Ironically, its from the people who’s CEO complained that there was no innovation in computer games.